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How to get more Google reviews without breaking the rules

The short answer

To get more Google reviews, ask every happy customer soon after the job, and send a direct link or QR code so it takes one tap. Don’t offer anything in return: Google says free or discounted goods or services in exchange for reviews are strictly prohibited. Customers need a Google Account, and replying to the reviews you get shows you value them.

Most happy customers will leave a review if you make it easy and ask at the right moment. Here’s how to do that, and the one rule to be careful with.

Updated November 5, 2026. We make CoveDesk, which also looks after Google profiles, websites and reviews for small businesses. What this page says about other companies comes from their own pages, linked below.

How to ask

  1. Make your link. The review link generator gives you a direct link and a QR code.
  2. Ask at the right moment: right after the work, while they’re pleased.
  3. Ask in person first, then text the link so they don’t have to search.
  4. Make it a habit. Ask everyone, so you’re not only hearing from the very happy or very unhappy.
  5. Reply to every review, good and bad.

What to say

Keep it short and personal, like this: “Thanks for choosing us today, Dana. If you have a minute, a Google review really helps a small business like ours. Here’s the link.” The review request templates fill this in with your details.

The rules to stay within

Google says (opens in a new tab) reviews must reflect a genuine experience, and that offering incentives, like free or discounted goods or services, in exchange for posting, changing or removing reviews is strictly prohibited.

  • No discounts, gift cards or raffles for reviews
  • Don’t write reviews for yourself, or ask staff and family to
  • Don’t buy reviews
  • Ask for honest feedback, not only five stars

If you’re texting customers, only do so with their permission. In the US, the FTC also has rules on fake reviews, so ask your attorney if you’re unsure.

Keep it going without thinking about it

Asking only works when it happens every time. CoveDesk’s review requests send the ask for you after a job. See how it works.

Common questions

How do I get a link for customers to review me on Google?
Use the review link generator, or find the option in your Business Profile. Google also lets you share a link or QR code.
Can I offer a discount for a Google review?
No. Google says that’s strictly prohibited, and it treats those reviews as fake and misleading content.
Do customers need a Google account to leave a review?
Yes, they must be signed in. Google notes they can create an account with a non-Gmail address.
When’s the best time to ask?
Soon after the work is done, while it’s fresh and they’re pleased. A text the same day works well.
How many reviews do I need?
There’s no magic number. A steady flow of recent, honest reviews does more for you than a big batch that stops.

Sources

What this page says about other companies comes from their own websites, read on November 5, 2026:

Prices and terms change, so check each company’s website before you buy. Company names are the trademarks of their owners and are used only to identify their services; none of them is affiliated with or endorses CoveDesk. Spotted something out of date? Tell us and we’ll fix it.

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