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The short answer
Ask for a Google review right after the job, in person, then send a short text with a direct review link: thank them by name, say who you are, and ask if they’d share how it went. Send one reminder at most, ask every customer the same way, and never offer a discount or gift for a review.
The best time to ask for a review is right after the job, by text, with a link that opens the review box. Fill in your details and copy a ready-to-send message.
Text message
Send within a few hours of finishing, while it’s fresh.
Hi, it's [your name] from [your business]. Thanks for having us out today. If you have a minute, a Google review would mean a lot to a small business like ours: [your review link]
Text message
For customers who like it brief. Fits in one text with most links.
Hi, thanks for choosing [your business]. Would you leave us a quick Google review? [your review link] - [your name]
Text message
After a no-water, backup or no-heat call you fixed fast.
Hi, [your name] here from [your business]. Glad we could get things working again. Neighbors with the same problem look at reviews first, so if you'd share how it went, here's the link: [your review link]
Text message
A few days later, only if they haven’t left one. Send it once, then stop.
Hi, [your name] from [your business] again. In case it got buried, here's that review link: [your review link] No worries if you're busy. Thanks again for your business.
For customers who gave you an email address instead of a cell number.
Subject: Thanks from [your business]
Hi, Thank you for choosing [your business]. We're a small local business, and reviews are how most of our new customers find us. If you have two minutes, would you share how it went on Google? [your review link] Thank you, [your name] [your business]
In person
Before you leave the job. Then send the text so the link is on their phone.
"Thanks for having us. We're a small business and most of our work comes from people reading our Google reviews. Would it be OK if I texted you the link? It takes about a minute."
The texts use plain apostrophes and no emoji on purpose: one curly quote or emoji can make a phone split a text into several, and some phones show them as boxes. The character count shows how many texts each message takes.
Make the link that opens straight to your Google review box, with a QR code to print.
Ready-to-post replies to bad and good reviews, filled in with your details.
Score your Google profile on 15 points and see what to fix first.
CoveDesk can text your customers a review request after a job, so you don’t have to remember.
