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Bing Places for Business: add your listing, or copy it from Google

The short answer

Bing Places for Business is Microsoft’s free listing for showing up on Bing and its maps. Sign in at bing.com/forbusiness, then either import from your Google Business Profile or search for your business and claim or create it. Verified Google profiles are verified automatically. Otherwise Bing sends a PIN by phone, mail, email or text. Listings typically go live in 7 to 12 days in North America.

It’s free, and if you already have a Google profile, Bing can copy most of it across. It’s one of the quickest listings you’ll do.

Updated November 5, 2026. We make CoveDesk, which also looks after Google profiles, websites and reviews for small businesses. What this page says about other companies comes from their own pages, linked below. How we check our facts

The quick way: import from Google

  1. Sign in at bing.com/forbusiness. It takes a Microsoft, Google or Facebook account, or a work account.
  2. Choose to import from your Google Business Profile.
  3. Pick how often it syncs: weekly, every two weeks or monthly.
  4. Sign in to Google, and import the listings it finds.

Bing’s help page (opens in a new tab) says verified Google profiles are verified automatically, then enter publishing. It also warns that you can’t pick individual listings, syncing may create duplicates, and categories may not carry across. Linked listings have to be edited in Google, then synced. If you don’t have a Google profile yet, start there.

The other way: add it by hand

  1. Sign in, and search for your business by name and location.
  2. Claim it if it’s there. If not, choose Create a new business.
  3. Add your details: up to 10 categories, 100 photos and 20 service areas. No PO boxes.
  4. Verify it. Bing says (opens in a new tab) you can get a PIN by phone, mail, email or text, though not everyone gets every option. Phone only works if the listing already has your business number, unedited.

Going to customers rather than having them come to you? Bing lets you hide your address once you add service areas.

How long it takes

  • Publishing: typically 7 to 12 days in North America, and up to two weeks elsewhere.
  • Postcards: Bing says they typically take 5 to 6 business days in the US. Wait at least 12 days before contacting support.
  • Edits: changing a pending listing resets its date, so get it right before you submit.

Keep it fresh. Bing says (opens in a new tab) it may prefer other data sources if you haven’t updated your listing in more than 6 months. Syncing from Google handles this for you.

Do you need the ad credit?

Bing’s page promotes ad credits from Microsoft Advertising when you spend money on ads. They’re optional, and you don’t need them for a listing. Treat it as a separate decision, once your free listings are in order, and get Apple Business done while you’re at it.

Common questions

Is Bing Places free?
Yes. Bing says listing your business is free. It also promotes paid ads, which are optional.
Is Bing Places worth doing?
Usually, yes. If you have a Google profile, importing it takes a few minutes, and it costs nothing.
How do I import my Google Business Profile to Bing?
Sign in at bing.com/forbusiness, choose to import from your Google Business Profile, pick a sync schedule and sign in to Google.
How long does Bing verification take?
Importing a verified Google profile is typically quickest. A postcard typically takes 5 to 6 business days in the US, and listings go live in 7 to 12 days in North America.
Can I edit my listing after importing from Google?
Not directly in Bing. Change it in Google, and let it sync.
Can I hide my home address?
Yes. Bing lets you hide your address if you add service areas.

Sources

What this page says about other companies comes from their own websites, read on November 5, 2026:

Prices and terms change, so check each company’s website before you buy. Company names are the trademarks of their owners and are used only to identify their services; none of them is affiliated with or endorses CoveDesk. Spotted something out of date? Tell us and we’ll fix it.

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